Celebrating 10 Years with Adam at SIG

Change doesn’t come from one voice alone—it comes when people feel empowered to speak, connect, and lead together.”

At SIG, our people are the beating heart of our mission—each one driving positive change and transforming lives in big and small ways. As we celebrate our 10th anniversary, we’re proud to spotlight one of our extraordinary leaders: Adam Moll, Director of External Affairs & Impact.

Adam’s journey through SIG is a powerful testament to growth, purpose, and the belief that meaningful change is always possible.

What made you apply for your first job at SIG?

“I’d always worked in criminal justice, so it was the chance to be a part of mobilising and delivering a huge project that gave charities like ours a greater role in prison and probation services. I also remember thinking that SIG offered the chance to broaden my experience, as they had so many diverse services.”

Do you remember your first day?

“Vaguely but vividly enough. Penrose CJS was brand new and there was no space in Head Office, so we’d rented a tiny office near Great Portland Street and I spent most of my first day trawling through CVs and looking for premises. Two days later, I went to our induction and found out I was delivering it!”

How has your job changed over the years?

“Massively. I’ve been lucky to progress and have a few different roles during my time here. Before joining SIG, I was more involved in the policy and research side of services, so it’s strange but satisfying to have come full circle, but in a different capacity.”

What has been your biggest achievement/success?

“I’m really proud of the results our CJS team achieved over 5 years, including reducing reoffending and largely outperforming probation services. As Ops Director, overseeing some incredibly inspiring staff and services and being able to help them on their journeys.
More recently, working alongside residents and participants to influence MPs and advocate for reforms to mental health and criminal justice, some of which are now being enacted – maybe not all because of us but we’re happy to take some credit!”

What’s your favourite part of the job?

“The diversity. My current role oversees research, policy, EDI, Best Practice, data and most recently IT! It keeps me busy but means I have to use different parts of my brain and think about challenges from multiple perspectives, which can only be a good thing.”

What’s your favourite memory of the last 10 years?

“Oh wow, too many to choose from, but there’s something about the buzz of residents and participants supporting and encouraging each other to share their experiences and speak truth to power that reaffirms my belief in humanity and gives me hope.”

What is something people may not know about you?

“Back in the day, I dabbled in music and my claim to fame is once being the support act for Dizzee Rascal. It says everything about my musical talents that I’m now working in the charity sector.”

How would you like to see SIG develop over the next 10 years?

“Whilst I’d love to see us grow and support more people, for me it’s more important that we continue to build on the quality of our services and our training and support offer to staff. Becoming a household name for delivering transformative, evidence-based services would be great and feels achievable. I’d also like to see our brilliant EDI programme expand and start supporting more statutory agencies – many of them desperately need it.”

What advice would you give to someone starting out in SIG?

“SIG is a place that welcomes ideas from staff across the business, so if you have a proposal, then vocalise it. Not everything can always be taken forward, but when I look at many of the people who have thrived here, they’re often those who aren’t afraid to speak up on how we could improve our offer to the people we support. Our greatest strength is our diversity of knowledge and experience, so please don’t hide your ideas away – if it feels daunting, then me and my team are always happy to support.”

Adam’s journey over the past decade reflects everything SIG stands for: courage, curiosity, and a relentless commitment to better outcomes for those we serve. His ability to blend strategic vision with human connection has left a lasting impact—not just on our services but on SIG’s culture itself. As we look to the future, leaders like Adam remind us that meaningful change is possible when compassion meets action. Here’s to the next 10 years of impact.